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Research papers

The social media leap

This paper documents 'current practice' in terms of social media integration into marketing strategy based on a quantitative survey of over 240 organisations. It then makes recommendations for 'best practice' by drawing on existing tested marketing...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Gavin Klose, Karen Nelson-Field
October 21, 2010
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Citation

Klose and Nelson-Field (2010a, October 21). The social media leap. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-social-media-leap